Many celebrities have already found their way into the NFT world, but this time, a big gun in the league of footballers all over the world, Cristiano Ronaldo is joining Binance to create NFTs for his fans.
Cristiano Ronaldo has entered a multi-year joint marketing agreement with crypto exchange- Binance. As per this deal Ronaldo led NFTs will be produced each year and will be available for purchase only on Binance.
“Together we’ll give you the opportunity to own an iconic piece of sports history,” Ronaldo wrote in an announcement post Thursday.
It is expected the first collection to hit the markets somewhere later in the current year.
Cristiano Ronaldo, (full name Cristiano Ronaldo dos Santos Aveiro) is a Portuguese footballer (soccer) who is regarded as one of the greatest players of his generation. He plays for Premier League club Manchester United and is the captain of the Portuguese national team. He is a five-time FIFA player of the year, and has scored over 770 goals in his career. He has uncountable awards and victories to his name. Now Binance seems to cash on the huge fan following of the star as Ronaldo has the largest fan base in the world.
“My relationship with the fans is very important to me, so the idea of bringing unprecedented experiences and access through this NFT platform is something that I wanted to be a part of,” Ronaldo said in a statement.
Binance on the other hand is the largest crypto exchange in terms of market volume. It is very positive towards promoting more users into the world of digital assets through Ronaldo’s NFTs.
An NFT is a digital piece of art that lives on a blockchain. It can be a video, a photo or a music album. The record of all transactions is kept on the blockchain which also serves as a public ledger.
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