Gucci, a high-end luxury fashion brand, allows people to buy the products by paying in cryptocurrency. The project will be rolled out in all Gucci stores North America which are directly under the control of the company.
The move by the top Italian brand comes in the wake of increasing acceptance of cryptocurrency in the world. According to a report, Gucci has finally zeroed in ten cryptocurrencies and five U.S. dollar-pegged stablecoins in which the payments will be accepted. The top charters like Bitcoin, Ethereum, Litecoin and Shiba Inu are just to name a few of the accepted cryptocurrencies.
This service will be extended to 111 stores in North America. Rodeo Drive in Los Angeles and Wooster Street in New York, Miami Design District, Phipps Plaza in Atlanta, are the few popular stores of the brand will now sell the products for cryptocurrency.
According to a Vogue Business report, crypto purchase at a store will be made with the help of a QR code that will be sent on customers’ email through a web link. This QR code will facilitate the payments from the crypto wallet.
Gucci is fully prepared for the change and is also providing training to its employees to handle deals made in crypto, NFTs and Web3. In order to pace up with the growing technology, Gucci also launched two NFT collections in 2022 by the name of SUPERGUCCI and Gucci Grail.
It may be recalled that a few weeks earlier, we had reported that another big fashion giant, Diesel has launched its unique range of digital clothing by the brand name D:VERSE, which will be sold as a token with both a unique physical and digital showpiece.
The adoption of crypto assets by big names like Gucci may prove to be a breakthrough event in the crypto economy. This announcement has made a positive impact in the crypto market and is lauded by the crypto community.
